Cambridgeshire County Council

A key priority across the public sector system is to reduce demand for costly statutory interventions. There is now widespread support to divert the public sector focus away from reactive statutory services, and instead towards more innovative, resident and community focussed preventative work.

The Cambridgeshire Social Action Campaign project looks to design a marketing campaign and digital platform for sharing & signposting to trusted information which both supports, inspires and encourages citizens into action. Action which will build their resilience and support the more vulnerable members of their community (see https://sway.office.com/C82UztXL5udf0sp1?ref=Link for project “Sway”).

The project creates a common building block that other public sectors systems could populate to capture their local stories. Encouraging a more widespread culture change by enabling greater social action and reducing service pressure.

It is important to the project that the content, design and delivery of the campaign prioritises what the citizens’ need not what the public sector can offer. Therefore a large element of the project will be learning from the amazing projects currently making a difference, to co-produce a product that is peer tested and will make a difference to those on the cusp of social action.