Welcome to the Local Digital Comms team

We’ve created this page to introduce our funded project teams to the Local Digital communications channels, and explain how you can use them to promote the work you’re doing.

If you need to contact the Local Digital Comms team, please email campaigns@localdigital.gov.uk.

How we can help you

We really encourage our funded projects to make use of our channels to publicise your work. The Local Digital Comms team is here to help you amplify:

  • the progress you have made
  • outputs you have published
  • what you have been doing, such as hosting Show and Tells or speaking at events
  • anything you would like the audience to participate in, such as surveys, user research or events
  • blog posts or articles your team has written

We can help you to promote your work across three of our channels: Sprint Notes, the newsletter and on Twitter. We’ve provided more information on each channel below.

Sprint Notes

We work in the open, which means we’re transparent about what we have done as a team and what our funded projects have been up to.

We publish these updates after each two-week sprint cycle, in the form of Sprint Notes.

How to include something in Sprint Notes

When you meet with your collaboration manager to update them on your team’s progress, make it clear if there is anything you would like to include in our Sprint Notes. They will then pass this on to us.

We encourage you to include any photos of meetings, Miro or Trello boards, screenshots of the product and so on, as long as they are good quality and not blurry!

What a good update looks like

Not everyone reading our Sprint Notes will be familiar with certain acronyms or technical lingo, or know the context to your project, so we don’t want to exclude them.

When giving updates, make sure you explain the context and give as much detail as possible. For example: ‘This sprint we conducted user research with 10 local authorities, which has been really useful. Our aim was to find out what their experiences of using Github were to see if it’s suitable for our project. Doing this research has meant we’ve networked with councils we hadn’t previously met. Next steps are…

The newsletter

Our newsletter has more than 2000 subscribers and is a really good way of promoting:

  • events such as Show and Tells, product demos, Q&As
  • big project milestones and outputs
  • opportunities to take part in user research or surveys
  • opportunities to get involved in the project

How to include something in the newsletter

If you would like to include something in our newsletter, please email campaigns@localdigital.gov.uk with the following:

  • no more than 50 words of text
  • a square image, or an image that can be cropped square
  • links to relevant websites or email addresses
  • the deadline for when you would like it to be published

You can read our previous newsletters to get an idea of what we include and our tone of voice.

Twitter

Our Twitter account has more than 6000 followers and is used to highlight the work of our team and our funded projects.

How Twitter can help your project

Our tweets can reach up to 30,000 impressions (impressions = number of people who have seen a tweet) so it’s a great way of getting your message out there!

Whether or not your project has a Twitter account, tweeting is a powerful tool to use.

If you would like to tweet something, it is important to think about:

  • the purpose of the tweet
  • how to communicate this in only 280 characters
  • what image, GIF or video you want to use
  • alt text or captions if you plan to include an image or video

If your project is on Twitter

Either email us or let your collaboration manager know when you plan to tweet so we can retweet it for you.

If your project is not on Twitter

If your project does not have a Twitter account, but you would like us to tweet something on your behalf, create a draft tweet and send it to your collaboration manager. We will look over it for you and agree on when your tweet will be published.

Share your story through our Council Spotlight

The Council Spotlight blog post series is a space where councils can showcase their achievements and contributions to the Local Digital movement. Why not highlight your achievements and contributions to the Local Digital movement?

To take part, fill out the online form to nominate:

  • your council/a specific team within your council
  • a colleague(s)
  • a great digital project

The form should take no more than a few minutes to fill out.