Digital Product Management

Contents:

  1. Who this course is suitable for
  2. What you’ll achieve
  3. Who developed this course
  4. Apply for this course

Build product management skills as you learn how to plan, develop and manage a successful and user-focused digital product.

Summary

Get digital product management training for the modern workplace
As technology evolves, the role of the modern digital product manager is becoming more than assessing market data, creating requirements, and managing the hand-off to sales and marketing.

On this course, you’ll learn how to charter a direction and create a successful working environment for all involved in product success.

You’ll discover how to dive into your data to better inform your product decisions and develop deep insights into customer motivation and experience.

You’ll also identify and assess various product management tools for managing existing products and exploring new ideas.

What topics will you cover?

  • How to successfully manage your product
  • How to focus your work using modern product management methods
  • How to manage new products and explore new product ideas
  • How to manage and amplify existing products

Who this course is suitable for

This course is designed for anyone interested in a career in product management.

It is also extremely relevant for anyone already working in product management who’d like to build on their professional skills.

What you’ll achieve

By the end of the course, you‘ll be able to…

  • Investigate how to create the actionable focus to successfully manage your product
  • Develop the skills to focus your work using modern product management methods
  • Explore new product ideas and how to manage new products
  • Identify how to manage and amplify existing products

Who developed this course

Darden School of Business, University of Virginia

The University of Virginia’s Darden School of Business delivers the world’s best business education experience to prepare entrepreneurial, global-minded and responsible leaders.

Apply for this course

  • To apply for a funded position on this course, please complete the form below.

    Who is eligible to apply
    • Applications are open to local authority staff in England only.
    • Applicants may only submit an application for 1 certified course at a time. Upon completion of that course, an application for further training can be submitted.
    • Applicants are expected to begin the course within one month of their application being accepted.

    Please allow 7 days for us to process your application.

  • This is to verify that you work for an eligible local authority. If you would like to provide a different email address for course correspondences, you can input it in the next form field.
  • This is the email address we will use to register you with FutureLearn. Information about the course will be sent to this email address.
  • We are interested in tracking how your knowledge increases as a result of completing this course, so please provide an indication of your current knowledge of the course topic.

Course provider

Future Learn

Learn 100% online with world class universities and industry experts. Develop hobbies, new skills and career-changing expertise with FutureLearn’s flexible courses.