Improve how you communicate your coronavirus response
On this page you can find ideas and examples of ways to improve how you communicate your coronavirus response with residents through your council website.
These tips will help you make the most of your existing resources to communicate important information in a way that is user-friendly, accessible and inclusive. They can also be applied to any crisis response in your region, such as flooding.
General guidance for local councils during the coronavirus (COVID-19) outbreak can be found on GOV.UK.
Website and communications checklist
Here are 8 ways you could improve your website and communications:
- Add a banner that stands out on your homepage
- Use the language that your residents use
- Include web forms for new coronavirus-related services
- Make sure contact details are easy to find
- Use different social media platforms to reach your users
- Make your services available to digitally excluded residents
- Provide content that is accessible to people with disabilities and non-English speakers
- Feature live service information
5. Social media
Many councils have been using social media in innovative ways to reach different demographics, from reposting central government and NHS content to creating their own original content.
Newcastle City Council have been using Instagram, Facebook, Twitter and YouTube to provide updates and advice to their residents. This is an example from their Facebook page.
Explore new platforms
Some councils, including Liverpool City Council, are even using TikTok! In this article they explain why they started using TikTok and how it has helped them to engage with a younger demographic. They have been using the platform to create engaging videos that showcase their residents and city – including this video of an unusually quiet Liverpool.
Tailor content to the platform
Tailor your content to each social media platform you use to better engage your different audiences. For example, sharing an article about the coronavirus might be great for a LinkedIn post, but a video will be more suitable for Instagram or TikTok.
Include relevant hashtags in your content to help it reach a wider audience. Some councils have been using the popular hashtags #stayalertsavelives #coronavirus and #COVID19.
It’s a good idea to do this if your content can benefit people that are not necessarily your residents, such as Southwark Council’s Stay at home library.